File Details
Strategic Planning and Marketing of Information Technology in I&M Bank | |
File name | Strategic Planning and Marketing of Information Technology in I&M Bank |
File Description | The changing environment has enabled companies to
constantly evaluate and determine strategies that would deal with those
factors. Currently the growing need of improved Information Technology (IT)
systems has pressurized many entities to implement and be in line with the
advancement of technology in business. Although some companies will implement the Information
Technology infrastructure to deal with the changing need, they fail in the
implementation due to the lack of planning of strategies and could result into
an adverse effect. Strategically planning an implementation assists the
company to consider all factors while minimizing the risk and optimizing
results and benefits. Amongst many strategies, the marketing strategies are
sometimes underrated by the management and therefore fail in the implementation
due to lack of consideration of the effects of marketing. Marketing does not
only include the advertising and promotion stage of a product but also includes
the planning of important factors such as the demand, price, market, packaging
and product type to meet the customer satisfaction and company's goals. |
Category Name | Management Studies |
Subject Name | BUSINESS ECONOMICS |
Module Name | Introduction- Business Economics |
Micro Category Name | -- |
Level | |
File Type | |
File | Login to Download |
File | Login to Download |