File Details
Pricing - Notes | |
File name | Pricing - Notes |
File Description | Pricing is the process of determining what a company will receive in exchange for its product. Pricing factors are manufacturing cost, market place, competition, market condition, brand, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. (The other three aspects are product, promotion, and place.) |
Category Name | Management Studies |
Subject Name | BUSINESS ECONOMICS |
Module Name | Pricing Decisions |
Micro Category Name | Pricing |
Level | Masters |
File Type | |
File | Login to Download |
File | Login to Download |