File Details
Non-Response Bias In Survey Sampling | |
File name | Non-Response Bias In Survey Sampling |
File Description | As market researchers, we use data gathered from surveys to make informed decisions and give recommendations to clients on ways to improve their sales and standing in the marketplace.In today's market research industry, we do a lot to help ensure our data meet certain standards: screener questions target the specific audience we want, online panels take many steps to ensure their samples contain the target we need, we weight respondents to match specific population demographics, etc. However, one of the most over-looked problems is that of non-response bias. |
Category Name | Public Health |
Subject Name | Epidemiology |
Module Name | Errors in Epidemiology |
Micro Category Name | Non response bias |
Level | Masters |
File Type | HTTP URL |
File | Login to Download |