File Details
MARKET SHARING AND PRICE LEADERSHIP | |
File name | MARKET SHARING AND PRICE LEADERSHIP |
File Description | When a firm that is the leader in its sector determines the price of goods or services. Price leadership can leave the leader's rivals with little choice but to follow its lead and match these prices if they are to hold onto their market share. Alternatively, competitors may also choose to lower their prices in the hope of gaining market share as discounters. |
Category Name | Management Studies |
Subject Name | BUSINESS ECONOMICS |
Module Name | Pricing Decisions |
Micro Category Name | Price Leadership |
Level | Masters |
File Type | |
File | Login to Download |
File | Login to Download |