File Details
Conumers Behaviour | |
File name | Conumers Behaviour |
File Description | Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.It blends elements from psychology, sociology, social anthropology, marketing and economics. |
Category Name | Management Studies |
Subject Name | BUSINESS ECONOMICS |
Module Name | Theory of Consumer Behaviour |
Micro Category Name | Consumer’s Equilibrium with Ordinal Approach |
Level | Masters |
File Type | |
File | Login to Download |
File | Login to Download |