File Details
Behavioral Theory Overview | |
File name | Behavioral Theory Overview |
File Description | Introduction to behavioral learning theories. behavioral model of rational choice by Herbert A. Simon paved the way for the behavioral model. Neo-classical economists assumed that firms enjoyed perfect information. In addition the firm maximized profits and did not suffer from internal resource allocation problems.[6]Advocates of the behavioral approach also challenged the omission of the element of uncertainty from the conventional theory. The behavioral model, like the managerial models of Oliver E. Williamson and Marris, considers a large corporate business firm in which the ownership is separate from the management. |
Category Name | Public Health |
Subject Name | Social and Behavior Science |
Module Name | Social and behavioral theories |
Micro Category Name | -- |
Level | Masters |
File Type | Video |
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